Hi, I’m Alana. I’m a freelance digital expert based in Atlanta with a knack for blending creative vision and strategic thinking. Armed with a bachelor’s degree in Public Relations and Graphic Design from the University of Pittsburgh, I’ve spent the past several years turning ideas into impactful digital experiences — from eCommerce merchandising that drives results to visual storytelling that makes brands unforgettable.

My toolkit is wide and well-used: I design sleek, user-friendly websites, capture striking portraits and product photography, and create graphics that pop on both print and screen. Whether I’m refining a brand’s online presence, optimizing a site for better engagement, or crafting visuals that connect instantly with an audience, my goal is simple — to make your brand look and perform its best.

Most days, you’ll find me behind the lens, deep in design software, or mapping out a digital strategy for my clients. Off the clock, I’m a devoted consumer of creativity — soaking up inspiration from film, TV, music, and the kind of art that sparks new ideas.

What I Bring to the Table

• Website Design & Management – Modern, responsive, and built to perform.

• Photography – Portrait & product shoots that tell your brand’s story.

• Graphic Design – Eye-catching visuals for web, print, and everything in between.

• Brand Strategy – From concept to execution, making sure your visuals work as hard as they look.

• eCommerce Merchandising – Creative and data-backed approaches to boost sales and engagement.

• Content Optimization – Polished copy, SEO insights, and streamlined user experiences.